BISSELL’s dedication to cycling is borne out of passion for the sport, as well as BISSELL’s commitment for healthy living both inside and outside the home.  This year, the company’s involvement in cycling extends from its title sponsorship of a US Continental cycling team, The BISSELL Pro Cycling Team, to sponsorship of premier cycling events nationwide.

BISSELL has a six-year history with cycling that began with its sponsorship of the USPS/Discovery Team, a team which included riders as among the likes of Lance Armstrong and saw a record number of Tour de France victories. Following the dissolution of the Discovery pro tour team, BISSELL increased its support of domestic cycling and became the title sponsor of the BISSELL Pro Cycling Team. BISSELL has also extended its 2008 race sponsorships, teaming up with Medalist Sports for  four outstanding events: Amgen Tour of California, Tour de Georgia presented by AT&T, Tour of Missouri and USA Cycling Professional Championships. Through its partnership with Medalist events, BISSELL is the proud sponsor of the BISSELL Clean Sweep wagon which transports racers who are not able to finish the day’s stage. Additionally, at the Tour de Georgia, BISSELL sponsored the setup crew at every stage during the week long race. In its home turf, BISSELL is also a sponsor of Michigan-based races. There, BISSELL is the King of the Mountains sponsor for the UCI race, Tour de Leelanau, and will sponsor the NRC race, Priority Health Grand Cycling Classic.

BISSELL also supports women cyclists as a sponsor of Trek Fit for Women, a  traveling event that supports women riders of all skill levels throughout North America. The tour offers women the ability to test ride a Trek women’s specific bike. In addition, the team shares valuable information on bike maintenance, product selection, and proper bike fit at their Ladies Night Out events at Trek dealers throughout the country.

BISSELL president and CEO, Mark Bissell, is also a member of the Board of Directors of the USA Cycling Development Foundation. The BISSELL brand is innovative and performance-based, and its 2008 cycling  sponsorships exemplify BISSELL’s  commitment to promoting healthy living through athletic pursuits.

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Clean Sweep wagon at the Tour de Georgia		Tour de Georgia sponsorship signage		Clean Sweep wagon at the Tour de Georgia
BISSELL sponsored the crew responsible for tear down / set up at every stage		Clean Sweep wagon at the Tour de Georgia		Clean Sweep wagon at the Tour de Georgia
Tour de Georgia sponsorship signage		Clean Sweep wagon at the Tour de Georgia		Clean Sweep wagon at the Tour de Georgia