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Advantage Benefits Group
Bob Hughes and Advantage Benefits Group (ABG) have sponsored sailboat racing at an international
level for many years and has found cycling to be his new passion. Like Bissell, Advantage Benefits
has sponsored races, as well as category 5 competitors through to the professional ranks. Aside
from Mr. Hughes’ love for competition, the sport of cycling fits very well into the business of
Advantage Benefits Group. Cycling is a healthy sport promoting healthy living and that’s what
Advantage Benefits’ business is all about, because healthier Americans mean lower healthcare
costs for all.
The most important factor that Bob Hughes brings to the team is his unyielding commitment to
the riders. It would be tough to find a sponsor in any sport to match Bob’s love for the riders on
his team. He opens his house up to them at all times, he feeds them, in essence he takes care
of them as if they were his owe children. It is a rare occurrence to find a CEO of a company that
sponsors a pro cycling team in the feed zone, mixing bottles and handing them out to his riders.
This is standard procedure for Bob Hughes.
Bob’s passion for victory, his riders and his financial commitment to this solidifies the fact that we
will be the program to ride for in North America. |