GRAND RAPIDS, Mich., Feb. 22, 2012– The BISSELL Pro Cycling Team welcomes sponsor, Ecofoam, for 2012. Ecofoam provides a variety of high performance home and business insulation systems to help save energy and increase efficiency.
Ecofoam adds to the growing number of BISSELL Team supporters from the West Michigan area which includes BISSELL Homecare, Advantage Benefits, Merrell, EmploymentGroup and Emerald Spas. Ecofoam President and CEO, Matt Siebert, was himself a collegiate racer and looks forward to the opportunity to support the sport.
“Ecofoam is incredibly proud to support the BISSELL Pro Cycling Team and help provide this group an opportunity to turn their gift and dedication into their jobs,” said Siebert.
Siebert, who raced on the Pharmacia Cycling Team as a Cat 2 racer in the early 2000s, has personal experience racing many of the same venues such as the previous crit nationals at Downers Grove and the Joe Martin Stage Race.
“Having raced quite a few NRC races myself,” said Siebert, “I know what it is like to be eaten alive by these professionals who do this on a daily basis.”
Siebert came to the U.S. from Germany in 1997 as an exchange student and his immersion into the sport started in his youth. He raced collegiately for Western Michigan University with fellow student, Kelli Emmet, who went onto become a professional mountain bike and world cup racer. Having been away from the sport to build his business, Ecofoam, Siebert is excited to be back into cycling at this level.
The BISSELL Pro Cycling Team will get together for its opening team camp this week in Santa Rosa California and go right into its first race, the Merco Cycling Classic, on March 1.
For updates on BISSELL Pro Cycling year round, visit www.Bissellprocycling.com.
A 136-year-old company, Grand Rapids, Mich.-based BISSELL Homecare Inc. is the top-selling brand in floor care appliances in North America,* with an expanding presence worldwide. As an innovator of cleaning products, BISSELL produces and sells vacuums, sweepers, deep-cleaning machines, bare-floor cleaners and cleaning formulas at retail locations across the globe. The company is in its fourth generation of family leadership.
* Based on NPD sales data