BISSELL Pro Cycling



Title Sponsor
	BISSELL Inc.
	Mark Bissell and BISSELL Inc. have been involved in sponsoring cycling for many years. The U.S. Postal Service and Discovery Channel Pro Cycling Team are the most notable BISSELL sponsored teams to date. BISSELL Inc. has been a successful company for the past 125 years. They were the pioneers in the carpet cleaning industry. Anna Bissell was a pioneer herself by becoming America’s first female corporate CEO in 1889. BISSELL Inc. has continued decade after decade as the world’s innovator of cleaning products. Why is this important to you? Because it clearly illustrates the character of Mark Bissell and BISSELL Inc., the Bissell’s build long lasting, high quality organizations. This coupled with Mark’s personal passion for the sport of cycling and helping athletes, guarantee’s the longevity and success of the BISSELL PRO CYCLING TEAM.

Key Sponsors
	Advantage Benefits Group
	Bob Hughes and Advantage Benefits Group (ABG) have sponsored sailboat racing at an international level for many years and has found cycling to be his new passion. Like Bissell, Advantage Benefits has sponsored races, as well as category 5 competitors through to the professional ranks. Aside from Mr. Hughes’ love for competition, the sport of cycling fits very well into the business of Advantage Benefits Group. Cycling is a healthy sport promoting healthy living and that’s what Advantage Benefits’ business is all about, because healthier Americans mean lower healthcare costs for all. The most important factor that Bob Hughes brings to the team is his unyielding commitment to the riders. It would be tough to find a sponsor in any sport to match Bob’s love for the riders on his team. He opens his house up to them at all times, he feeds them, in essence he takes care of them as if they were his owe children. It is a rare occurrence to find a CEO of a company that sponsors a pro cycling team in the feed zone, mixing bottles and handing them out to his riders. This is standard procedure for Bob Hughes. Bob’s passion for victory, his riders and his financial commitment to this solidifies the fact that we will be the program to ride for in North America.

	Priority Health
	The idea of a healthy professional sports team fits perfectly with Priority Health’s mission of creating awareness and educating the public on healthy and active lifestyles. Priority Health’s commitment to creating a first rate professional cycling team has be demonstrated from day one by not only committing significant dollars to the team but also a tremendous amount of human resources and programs that will bring an incredible amount of exposure and local media coverage to the team. This will be a great value to all of our sponsors and all those involved.

Product Sponsors
For our product sponsors we courted only the very best product companies in the cycling world. They are true partners with us, helping us build the best program in the US.

	Pinarello If you know anything about cycling then you know that Pinarello is one of the most sought after bike frames in the world. The quality of their product is unmatched. They have been building excellent bicycles since the beginning of World War II! Italian craftsmanship, passion and soul go into the bikes our guy’s race and it makes a tremendous difference. It’s a serious edge over the competition!
	Giordana Clothing “Best fitting, best looking Pro Team in the Country”, we hear this a lot! Giordana clothing is simply awesome! The company is great to work with, they take great care in developing and delivering the very best clothing possible. Again, that Italian craftsmanship shines through.
	DMT Shoes The lightest, stiffest cycling shoes you can get your hands on! Innovative! Again, this piece of Italian made equipment gives our riders that little bit extra.
	SRAM SRAM components are on their way to being the dominate component group on the road. The company is second to none when it comes to support. They send a crew to help us at every major race. Staying up til the midnight hours to ensure our riders are on the best possible setup for the race to come.
	Speedplay Pedals This one is easy, GREAT PEDALS, INCREDIBLE PEOPLE!
	1st Endurance Simply put, 1st Endurance makes the best sports nutrition products on the planet, high quality, pure and effective.
	Bell Helmets High quality helmets, extremely professional looking. The helmet completes the uniform!
	Easton Bicycle Components The best racing teams in the world choose Easton components for competitive advantage.
	GIRO Every Giro sunglass features Giro’s True Sight™ Technology which emphasizes three key benefits for athletes: distortion-free optics across a full visual field; a full range of lens tint options that block 100% of harmful UV; and advanced lens technologies like Dura Clean™, a hydrophobic hardcoating process that repels water, oils and debris that can compromise vision.
	SKINS Gradient Compression performance equipment, with built in BioAcceleration Technology™, will enhance your performance in training, competition & recovery and give you an edge over your competition.
	Speed Merchants Rockford, Michigan's only full service bicycle center, offering a full selection of bicycles, bicycle accessories, bicycle parts, and bicycle repair services.
	Merrell For more than 26 years, Merrell has been providing outdoor enthusiasts with quality performance footwear. Over time, the concept of "outdoor" has broadened to include all types of activities and environments - both natural and urban. Merrell is driven to keep pace with this evolution of "The New Outdoor," and continues to evolve. Merrell is our casual wear sponsor.
	fi'zi:k Since its introduction, fi'zi:k has been committed to providing the ultimate in saddle design - combining comfort and lightweight, technology and innovation.
	Yakima Making "bomber quality" racks for over 25 years. More functional and durable than anything else on the market.